Impact Mobile

Beginning operations in 2002, Impact Mobile has been an industry leader in promoting mobile as a media channel.

Impact Mobile has tier-one carrier connections throughout North America as well as connectivity to carriers outside of North America through aggregation partners. In early 2003 Impact Mobile ran the first cross-carrier short code promotion in North America . Impact Mobile has continued to be a leader in the market, understanding the needs of the brand’s media strategy: creative, interactive, direct and media planning.

Impact Mobile ’s mobile marketing solutions provide the carrier connectivity and mobile technology necessary to gather critical CRM data to create an ongoing relationship with consumers. The mobile channel allows brands and agencies to “activate” each component of a client’s overall marketing strategy. Mobile technologies such as SMS allow traditional push media (outdoor, print, radio and broadcast) to become interactive, by making them “actionable” and thus measurable and more effective.

Impact Mobile provides a fully managed mobile solution with assistance beginning with the concept and creative development stage to turn-key campaign delivery, implementation and reporting. For clients who are more technologically accomplished and desire more independence, Impact Mobile offers self-service technology licenses allowing clients to operate on an ASP basis. Impact Mobile’s JumpTXT™ suite of products provides clients an easy-to-use web-based interface accessible from any computer, or integrated into existing systems (e.g. for in-venue or broadcast applications.)

Impact Mobile offers a full 360 degree mobile marketing solution: carrier aggregation, MASP services, media aggregation and audience aggregation.

The three pillars of Impact Mobile's success are:

1. The Mobile Buy: Understanding that mobile is a pull media initiated by the consumer, Impact Mobile has become one of the leading channel aggregators to offer an end-to-end media solution to media buyers. Our Mobile Marketing Channels include MLB, MiLB, NBA, NHL, MLS, AFL, College Sports, College Campuses, NASCAR, major record labels and artist's tour management.
2. Mobile Activation: Impact Mobile's CRM and CLM mobile platforms provide our clients the ability to leverage their media buy effectively. Through mobile messaging (couponing, pin redemption, subscription services, etc.), our clients can establish a "one-to-one" personalized dialog, targeted interaction with customers to create a more direct connection leading to increased measurability, revenue, and brand loyalty.
3. Living on the Phone: Once a brand has engaged the consumer and acquired them into their mobile community, the brand can offer mobile content (games, music, information) to the consumer that can live on their phone. This allows the brand to provide customized dynamic adserving with detailed response measurement each time the consumer interacts.

End-to-End Media Solution:

Mobile Aggregation: Impact Mobile has tier-one connectivity to all wireless carriers in North America providing cross carrier coverage to our clients.

Mobile Self-Service Platforms: Impact Mobile currently provides carriers, global agencies and brands an ASP marketing platform for any aspect of their mobile marketing needs. Impact Mobile can create and execute mobile marketing programs or our clients can connect via a web interface to create and execute their own mobile marketing programs that are hosted by Impact Mobile. Our platform solutions includes:

JumpTXT Live
JumpTXT Media
JumpTXT Content
JumpTXT ACCESS

Mobile Content: Impact Mobile works with publishers and partners to secure rights for music, images, video and gaming content to enhances agencies and brands media reach and stickiness.

Professional Services: Impact Mobile's engineering team builds custom applications for clients on an ongoing basis. Our applications are built to be templated into the ASP environment for the client to re-purpose on an onward going basis.