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Monthly Archives: December 2008
JCPenney uses mobile to push customers in store for holiday sale
J. C. Penney Company Inc. is using mobile to help customers beat the rush at its biggest After Christmas sale ever.
The retailer’s stores will be opening 5:30 a.m. – the earliest opening on the day after Christmas in company history. For the first time ever, JCPenney will offer an After Christmas sale “Wake-Up” call, Customers can visit jcp.com beginning Dec. 23 and sign-up for the “Wake-Up” call to their mobile phone. Continue reading
Mobile services: The new necessity
Searching for a recession-proof market? Look no further than the college student across from you on the subway. While maintaining a conversation with friends, she’s also staggeringly adept at using her cellphone to fire out text messages, browse photos and listen to music — seemingly all at once.
In a few years, the once rare — and expensive — cellphone has evolved into a more affordable, fully featured mini computer. What’s more, people are willing to pay for the plugged-in lifestyle these devices offer — and for all the bells and whistles, too. Continue reading
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