Mobile Entertainment Forum North America has launched a new mobile commerce initiative designed to help brands, content producers and retailers better understand how to leverage the mobile phone to drive customer acquisition, retention and conversion.
The first phase of the initiative will produce an educational and informative webinar and M-Commerce Guide that will contain commercial best practices, benefits and case studies designed to demystify and simplify the mobile commerce landscape.
“There is a pent-up demand in the mobile market for clear ROI and conversion,” said Gary Schwartz, Toronto-based CEO of Impact Mobile and vice chairman of MEF North America. “Brands, retailers and content owners that have dabbled in mobile CRM are now looking for tangible return on their mobile investment.
“Every second article on mobile is about m-couponing, m-commerce, m-ticketing—the focus has become close-loop programs that can end in some form of conversion,” he said. “However, there is option paralysis in the market—so many commerce solutions, where to start?
“It is clear that cookie-cutting online assumptions to mobile will not drive revenue or conversion.”
http://www.mobilecommercedaily.com/mef-north-america-launches-mobile-commerce-education-initiative/
About Gary Schwartz
Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint.
Twitter @impulseeconomy
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
