Platt Retail Institute’s Journal of Retail Analytics

Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his article titled Digital Board and the Mobile Mouse.

Digital media can help retailers create a standout customer experience. High-touch retailers must embrace this challenge. They have immediate opportunities to fulfill shopper needs, increase shopping cart size, improve loyalty and transform shoppers into brand advocates.

Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI delivers impartial business analyses and offers the strategic consulting necessary to an organization considering the impact and benefits of a digital communications network implementation.