Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his article titled Digital Board and the Mobile Mouse.
Digital media can help retailers create a standout customer experience. High-touch retailers must embrace this challenge. They have immediate opportunities to fulfill shopper needs, increase shopping cart size, improve loyalty and transform shoppers into brand advocates.
http://www.plattretailinstitute.org/JRA
Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI delivers impartial business analyses and offers the strategic consulting necessary to an organization considering the impact and benefits of a digital communications network implementation.
About Gary Schwartz
Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint.
Twitter @impulseeconomy
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
