Platt Retail Institute’s Journal of Retail Analytics

Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his article titled Digital Board and the Mobile Mouse.

Digital media can help retailers create a standout customer experience. High-touch retailers must embrace this challenge. They have immediate opportunities to fulfill shopper needs, increase shopping cart size, improve loyalty and transform shoppers into brand advocates.

http://www.plattretailinstitute.org/JRA

Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI delivers impartial business analyses and offers the strategic consulting necessary to an organization considering the impact and benefits of a digital communications network implementation.