June 22–23, 2010 — Join Impact Mobile in London at MEM

Posted on May 19, 2010

MeM ’10
22- 23 June 2010
Vic­to­ria Park Plaza Hotel, London

The defin­i­tive gath­er­ing of the mobile media indus­try and the offi­cial global event of the Mobile Enter­tain­ment Forum reaches its land­mark 10th anniver­sary in June.  MeM 2010 fea­tures a packed and diverse agenda includ­ing over 60 indus­try vision­ar­ies address­ing key themes for the mobile media indus­try includ­ing: mul­ti­plat­form con­tent dis­tri­b­u­tion; apps; paid-for and ad-supported busi­ness mod­els; rights own­er­ship; enabling ser­vices; world­wide reg­u­la­tory over­haul; growth mar­ket­ing oppor­tu­ni­ties amongst others.

About Gary Schwartz

Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint. Twitter @impulseeconomy In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009). Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines. Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
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