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Monthly Archives: July 2010
New M-commerce Guide Suggests Strategies To Leverage Smartphones For Conversion
Gary Schwartz, President of Impact Mobile and Chairman of MEF North America, cautions retailers to think outside the mobile screen, as an enhanced mobile strategy goes beyond bringing a standard e-commerce site to the mobile device. “Mobile is not about shrinking … Continue reading
Coca-Cola turns mobile phone into loyalty card with Airbonus
The Coca-Cola Co. is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program. “Airbonus is an exciting opportunity for brands as it offers a new … Continue reading
MEF North America Launches M-Commerce Guide to Drive Customer Acquisition, Retention & Conversion
“MEF has been an industry partner in revenue generation for over a decade and has led the charge globally, establishing business policy, business models and best practices for the mobile entertainment industry,” said Gary Schwartz, CEO of Impact Mobile and … Continue reading
iPhone 4 Antennagate
Gary Schwartz, president/CEO of Impact Mobile: Steve had to answer to the scathing Consumer Reports and 20 days of unchecked discussion in the blogosphere. Apple should have addressed the issue at least two weeks ago. Now Steve had no choice but to … Continue reading
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HTML5: Apps vs. Browser
“YouTube today sent a clear signal to the market that the mobile brower is maturing,” said said Gary Schwartz, president/CEO of Impact Mobile, New York. “Developers need to take heed. It is natural that Google should lead this inevitable trend. Apple is … Continue reading
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Oct 5, 2010 — Join Impact Mobile at Digital Investor Summit, New York
Panel: How to Maximize the Convergence of Technologies and Platforms with Place-Based to Enhance Engagement The future of brand experience is one where all screens are united. Whether it’s the web, social media, place-based, or mobile, what are the ways … Continue reading
Sept 12–16 — Mobile Innovation Week, Toronto
Gary Schwartz and Michael O’Farrell Co-Chair the MOBILEINNOVATIONWEEK in Toronto. The annual international event will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events all focused on exploring … Continue reading
Sept 28 — Join Impact Mobile in Toronto to discuss retail
From Clicks to Bricks: How to Use the Mobile Platform to Engage Your Customers on the Go Quantifying the revenue potential of mobile in the retail sector– and how best to measure it Developing mobile applications to reach new customers and selling … Continue reading
July 22 — MEF Canada: M-Commerce Guide Launch with KPMG, Toronto
July 22nd: Join Impact Mobile in Toronto to launch the MEF Mobile Commerce Guide. MEF Americas has produced a Mobile Commerce Guide to help brands, content producers and retailers better understand how to leverage the mobile phone to drive customer acquisition, … Continue reading
July 21 — MEF USA: M-Commerce Guide Launch at RILA, San Francisco
July 21st: Join Impact Mobile in San Francisco to launch the MEF Mobile Commerce Guide. MEF Americas has produced a Mobile Commerce Guide to help brands, content producers and retailers better understand how to leverage the mobile phone to drive customer … Continue reading