“YouTube today sent a clear signal to the market that the mobile brower is maturing,” said said Gary Schwartz, president/CEO of Impact Mobile, New York. “Developers need to take heed. It is natural that Google should lead this inevitable trend. Apple is still defending its app-dom, a major part of its iPhone marketing strategy.
“M.youtube.com is the future of the mobile phone,” he said. “Apps are moving to the super app: the mobile browser. It happened on the desktop from widgets to browser. Now we are seeing this in an accelerated fashion with mobile thanks to HTML5.”
Mr. Schwartz said that the Web application is comparable to the native application and it has a better user interface and video quality. Most importantly, it cuts through the highly fragmented phone market working on any HTML5-compliant mobile browser, including iPhone and Android.
“And because the browser is not within Apple’s iAd white picket fence, it has more advertising revenue options,” Mr. Schwartz said. “Contest over.”
http://www.mobilemarketer.com/cms/news/video/6765.html
About Gary Schwartz
Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint.
Twitter @impulseeconomy
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
