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Daily Archives: July 27, 2010
New M-commerce Guide Suggests Strategies To Leverage Smartphones For Conversion
Gary Schwartz, President of Impact Mobile and Chairman of MEF North America, cautions retailers to think outside the mobile screen, as an enhanced mobile strategy goes beyond bringing a standard e-commerce site to the mobile device. “Mobile is not about shrinking … Continue reading
Coca-Cola turns mobile phone into loyalty card with Airbonus
The Coca-Cola Co. is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program. “Airbonus is an exciting opportunity for brands as it offers a new … Continue reading