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- July 7–8: MEF Global in London
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Monthly Archives: August 2010
Mobile driving sales and affinity at QSR
The Pesky PIN problem: Mobile PIN usage in quick service restaurants (QSRs) as a way of driving sales is as old as mobile marketing - successful promotions hit the street ten years back in the UK. The challenge has always been … Continue reading
MEF M-Commerce Guide is now available to download
Please link to download: http://www.m-e-f.org/initiatives/m_commerce/
The Big App Transition
We are on the cusp of a new wave of media convergence. Today, independent television producers are finding themselves competing with software engineers who code mobile apps, casual games and virtual worlds, and target consumers directly. Not everyone believes these … Continue reading
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Oracle: Retail Redefined
Download the Oracle whitepaper: Retail has been permanently transformed. Beginning in 2000, the industry began to be redefined by macroeconomic, sociodemographic and consumer technology dynamics. “The key to leveraging mobile successfully is to see it as an integrated part of the … Continue reading
TekServe: Are Retailers Really Ready For M-Commerce?
Gary is the president of Impact Mobile, as well as the founder and chair emeritus of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB), and the chair of the Americas for the Mobile Entertainment Forum (MEF) In his … Continue reading
How Coca-Cola’s mobile credit campaign may change shopper marketing
A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit. Here’s what Impact Mobile president/CEO Gary Schwartz has to say about Coca-Cola’s mobile credit campaign and its … Continue reading