How Coca-Cola’s mobile credit campaign may change shopper marketing

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

Here’s what Impact Mobile president/CEO Gary Schwartz has to say about Coca-Cola’s mobile credit campaign and its potential as a role model for others of its ilk.

My mobile pitch has always been “put an M in front.” Take existing retail and consumer packaged goods processes such as end cap, spiff, circulars and point-of-sale receipt and put a mobile element in the mix to add incremental business value.

Well, here is another process. All signs indicate that this will dramatically enhance stores’ shopper marketing objectives and replace the antiquated rebate model.’s-mobile-credit-campaign-may-change-shopper-marketing/