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Daily Archives: October 28, 2010
2010: Invest in mobile reach and frequency
An interview with Gary Schwartz, CEO of Impact Mobile on where to focus your mobile investment. Gary is speaking as co-chair of Mobile Innovation Week 2010. http://untether.tv/ellb/sessions/mobile-marketing/follow-reach-and-frequency-to-decide-when-you-invest-in-mobile-gary-schwartz-chair-for-the-mef/ (10 minutes)