Date: 24 May 2011
Time: 9am West Coast / 12pm East Coast / 5pm UK
Click here to Register
Trust and familiarity are crucial in driving adoption of mobile payments, according to a new study by GfK NOP. It reveals that consumers, including those in the US, are looking for the trust of a financial brand and familiarity of a mobile brand before they feel comfortable adopting a mobile payment service supplier.
In order to directly address this need, MEF has joined with ASC X9, the US technical group that develops financial industry standards, to develop privacy & security standards for M-Commerce.
This launch webinar will set out why security is so important for the growth of M-Commerce and outline the work that MEF and ASC X9 will deliver together.
Our goal is to create the consumer and merchant confidence necessary for the mobile to develop as the device to enable commerce.
We invite retailers, brands, financial institutions and leaders in the mobile ecosystem to join the development of privacy & security standards for M-Commerce.
About Gary Schwartz
Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint.
Twitter @impulseeconomy
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
