Mobile Marketing Forum
The Waldorf-Astoria
Grand Ballroom, 3rd Floor
301 Park Avenue (50th Street)
New York, NY 10022
What’s Needed to Create the Chief Mobile Officer?
How does the brand or retailer start integrating mobile internally across their existing departments? Who is the CMO (chief mobile officer)? Which department is best to champion mobile? How can the brand/retailer fluidly work with store operations, web, brand managers, agency etc. to create a productive channel that adds value to the existing store DNA? This panel will look to answers these questions and will provide actionable insights for integrating mobile as an indispensible part of your marketing mix.
Moderator:
Gary Schwartz: Chief Executive Officer; Impact Mobile
Panelists:
Jessica Rotnicki: Ecommerce North America; Estee Lauder Companies
Philippe Browning: Vice President; CBS Mobile
Joe Lalley: Vice President Digital Products for Global Digital Media; MTV Networks
Sarah Dickinson: SVP Strategy; Blast Radius
About Gary Schwartz
Over the past ten years, Gary Schwartz has played a leadership role in the mobile industry. Gary is the CEO of Impact Mobile, Inc., Chair of MEF North America and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint.
Twitter @impulseeconomy
In 2002, Gary ran the first cross-carrier short code campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).
Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.
In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.
Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.
