As part of the eleventh Canadian Telecom Summit, Gary Schwartz, CEO Impact Mobile, will partake in panel discussion titled Consumers & Businesses in a Multi-Screen World. Please join us at Gary, as well as other panelists from Samsung Electronics and Google, on … Continue reading
Delighting the Customer Via Mobile Media Customer relationships are best managed via the mobile phone, according to Gary Schwartz, president, Impact Mobile. “The mobile phone can be a visual display for your plastic card,” said Schwartz. “The plastic card is … Continue reading
Mobile Marketing Forum The Waldorf-Astoria Grand Ballroom, 3rd Floor 301 Park Avenue (50th Street) New York, NY 10022 What’s Needed to Create the Chief Mobile Officer? How does the brand or retailer start integrating mobile internally across their existing departments? Who … Continue reading
Date: 24 May 2011 Time: 9am West Coast / 12pm East Coast / 5pm UK Click here to Register Trust and familiarity are crucial in driving adoption of mobile payments, according to a new study by GfK NOP. It reveals that … Continue reading
May 10th 2011, North America MEF, the global trade body for the mobile media industry with a dedicated focus on Mobile Commerce, and ASC X9, the US technical group that develops financial industry standards, today announced that they will work … Continue reading
There has been a lot of buzz in the retail/hospitality industry over mobile commerce solutions, driven in part by Starbucks’ recent mobile payment app. And now, as the iPhone 5 is expected to enter the market some time this year, … Continue reading
Recently, I had the opportunity to sit in on an IHL Goup/RIS News webinar that discussed some of the findings from the newly released Store Systems study. While I found that the data certainly synched up with a lot of … Continue reading
Gary Schwartz is CEO of Impact Mobile, Toronto, and chair of MEF North America. As we explore how linking payment and location effects privacy and security for the shopper, some retail executives are sounding the alarm. “There are going to be … Continue reading
By Gary Schwartz, CEO of Impact Mobile & Chair of MEF North America In 2010, we heard about and saw the huge potential for M-commerce. ABI Research forecast that for 2010 the N. American sales of physical goods purchased via … Continue reading
Could mobile apps be ousted by mobile browsing? Many industry commentators believe that the app’s survival, following the introduction of a more sophisticated mobile browser fueled by HTML5, is touch and go. by Helen Leggatt The limitations of smartphones, in terms … Continue reading
