Category Archives: Editorial

Delivering Superior Customer Service: Keeping Prepaid Consumers Happy

Posted on June 21, 2011 by Gary Schwartz

Delight­ing the Cus­tomer Via Mobile Media Cus­tomer rela­tion­ships are best man­aged via the mobile phone, accord­ing to Gary Schwartz, pres­i­dent, Impact Mobile. “The mobile phone can be a visual dis­play for your plas­tic card,” said Schwartz. “The plas­tic card is … Con­tinue read­ing →

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June 17: Join Impact Mobile @ MMF Session: What’s Needed to Create the Chief Mobile Officer?

Posted on May 25, 2011 by Gary Schwartz

Mobile Mar­ket­ing Forum The Waldorf-Astoria Grand Ball­room, 3rd Floor 301 Park Avenue (50th Street) New York, NY 10022 What’s Needed to Cre­ate the Chief Mobile Offi­cer? How does the brand or retailer start inte­grat­ing mobile inter­nally across their exist­ing depart­ments? Who … Con­tinue read­ing →

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Webinar: Driving Mobile Security Standards in M-Commerce — 24 May 2011

Posted on May 15, 2011 by Gary Schwartz

Date: 24 May 2011 Time: 9am West Coast / 12pm East Coast / 5pm UK Click here to Reg­is­ter Trust and famil­iar­ity are cru­cial in dri­ving adop­tion of mobile pay­ments, accord­ing to a new study by GfK NOP. It reveals that … Con­tinue read­ing →

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Impact Mobile works with MEF & X9 to develop essential standards for advancing Mobile Commerce (M-Commerce) in the US

Posted on May 11, 2011 by Gary Schwartz

May 10th 2011, North Amer­ica MEF, the global trade body for the mobile media indus­try with a ded­i­cated focus on Mobile Com­merce, and ASC X9, the US tech­ni­cal group that devel­ops finan­cial indus­try stan­dards, today announced that they will work … Con­tinue read­ing →

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Has Mobile Commerce Reached a Tipping Point?

Posted on March 3, 2011 by Gary Schwartz

There has been a lot of buzz in the retail/hospitality indus­try over mobile com­merce solu­tions, dri­ven in part by Star­bucks’ recent mobile pay­ment app. And now, as the iPhone 5 is expected to enter the mar­ket some time this year, … Con­tinue read­ing →

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Mobilizing The Store: Are Retailers Rushing In?

Posted on February 25, 2011 by Gary Schwartz

Recently, I had the oppor­tu­nity to sit in on an IHL Goup/RIS News webi­nar that dis­cussed some of the find­ings from the newly released Store Sys­tems study. While I found that the data cer­tainly synched up with a lot of … Con­tinue read­ing →

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Commerce Daily: Mobile Security

Posted on January 6, 2011 by Gary Schwartz

Gary Schwartz is CEO of Impact Mobile, Toronto, and chair of MEF North Amer­ica. As we explore how link­ing pay­ment and loca­tion effects pri­vacy and secu­rity for the shop­per, some retail exec­u­tives are sound­ing the alarm. “There are going to be … Con­tinue read­ing →

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Mobile Security – The Elephant in The Room: 2011

Posted on January 4, 2011 by Gary Schwartz

By Gary Schwartz, CEO of Impact Mobile & Chair of MEF North Amer­ica In 2010, we heard about and saw the huge poten­tial for M-commerce. ABI Research fore­cast that for 2010 the N. Amer­i­can sales of phys­i­cal goods pur­chased via … Con­tinue read­ing →

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App-pocalypse for the mobile app?

Posted on December 15, 2010 by Gary Schwartz

Could mobile apps be ousted by mobile brows­ing? Many indus­try com­men­ta­tors believe that the app’s sur­vival, fol­low­ing the intro­duc­tion of a more sophis­ti­cated mobile browser fueled by HTML5, is touch and go. by Helen Leg­gatt The lim­i­ta­tions of smart­phones, in terms … Con­tinue read­ing →

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Almost half of mobile users use Internet more than apps

Posted on December 15, 2010 by Gary Schwartz

Accord­ing to the sur­vey of 7,000 men and women, 61% of whom use smart­phones, it was found that almost half (48%) use the Inter­net more often than apps on their mobiles. Accord­ing to the CEO of Impact Mobile, Gary Schwartz, … Con­tinue read­ing →

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Google opens AdMob to hordes of AdSense ads to increase fill rates

Posted on November 9, 2010 by Gary Schwartz

“IAd had a lot of hype out of the gate,” said Gary Schwartz, president/CEO of Impact Mobile. “But as the dust set­tles there is more than the PR piece that brands need to take into account in a media buy. “The … Con­tinue read­ing →

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2010: Invest in mobile reach and frequency

Posted on October 28, 2010 by Gary Schwartz

An inter­view with Gary Schwartz, CEO of Impact Mobile on where to focus your mobile invest­ment. Gary is speak­ing as co-chair of Mobile Inno­va­tion Week 2010. http://untether.tv/ellb/sessions/mobile-marketing/follow-reach-and-frequency-to-decide-when-you-invest-in-mobile-gary-schwartz-chair-for-the-mef/ (10 minutes)

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Retail TouchPoints 2010 Holiday Outlook

Posted on October 25, 2010 by Gary Schwartz

The 2010 Hol­i­day Out­look also fea­tures insights from other lead­ing indus­try ana­lysts, includ­ing Leslie Hand, Research Direc­tor, IDC Retail Insights, Laura Davis Tay­lor, VP Global Retail Strate­gies, Cre­ative Real­i­ties, LLC, Gary Schwartz, CEO & Pres­i­dent, Impact Mobile, and Lor­can Shee­han, … Con­tinue read­ing →

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Mobile driving sales and affinity at QSR

Posted on August 31, 2010 by Gary Schwartz

The Pesky PIN prob­lem: Mobile PIN usage in quick ser­vice restau­rants (QSRs) as a way of dri­ving sales is as old as mobile mar­ket­ing  - suc­cess­ful pro­mo­tions hit the street ten years back in the UK. The chal­lenge has always been … Con­tinue read­ing →

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The Big App Transition

Posted on August 11, 2010 by Gary Schwartz

We are on the cusp of a new wave of media con­ver­gence. Today, inde­pen­dent tele­vi­sion pro­duc­ers are find­ing them­selves com­pet­ing with soft­ware engi­neers who code mobile apps, casual games and vir­tual worlds, and tar­get con­sumers directly. Not every­one believes these … Con­tinue read­ing →

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Oracle: Retail Redefined

Posted on August 11, 2010 by Gary Schwartz

Down­load the Ora­cle whitepaper: Retail has been per­ma­nently trans­formed. Begin­ning in 2000, the indus­try began to be rede­fined by macro­eco­nomic, sociode­mo­graphic and con­sumer tech­nol­ogy dynam­ics. “The key to lever­ag­ing mobile suc­cess­fully is to see it as an inte­grated part of the … Con­tinue read­ing →

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TekServe: Are Retailers Really Ready For M-Commerce?

Posted on August 11, 2010 by Gary Schwartz

Gary is the pres­i­dent of Impact Mobile, as well as the founder and chair emer­i­tus of the Mobile Mar­ket­ing Com­mit­tee for the US Inter­ac­tive Adver­tis­ing Bureau (IAB), and the chair of the Amer­i­cas for the Mobile Enter­tain­ment Forum (MEF) In his … Con­tinue read­ing →

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How Coca-Cola’s mobile credit campaign may change shopper marketing

Posted on August 4, 2010 by Gary Schwartz

A Coca-Cola Co. pro­mo­tion to reward shop­pers with mobile credit via pack­ages may pave the way for other pack­aged goods com­pa­nies to fol­low suit. Here’s what Impact Mobile president/CEO Gary Schwartz has to say about Coca-Cola’s mobile credit cam­paign and its … Con­tinue read­ing →

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New M-commerce Guide Suggests Strategies To Leverage Smartphones For Conversion

Posted on July 27, 2010 by Gary Schwartz

Gary Schwartz, Pres­i­dent of Impact Mobile and Chair­man of MEF North Amer­ica, cau­tions retail­ers to think out­side the mobile screen, as an enhanced mobile strat­egy goes beyond bring­ing a stan­dard e-commerce site to the mobile device. “Mobile is not about shrink­ing … Con­tinue read­ing →

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Coca-Cola turns mobile phone into loyalty card with Airbonus

Posted on July 27, 2010 by Gary Schwartz

The Coca-Cola Co. is ramp­ing up its mobile loy­alty ini­tia­tives in North Amer­ica by part­ner­ing with a Cana­dian wire­less car­rier to drive par­tic­i­pa­tion in its “Twist TXT Save” pro­gram. “Air­bonus is an excit­ing oppor­tu­nity for brands as it offers a new … Con­tinue read­ing →

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iPhone 4 Antennagate

Posted on July 19, 2010 by Gary Schwartz

Gary Schwartz, president/CEO of Impact Mobile: Steve had to answer to the scathing Con­sumer Reports and 20 days of unchecked dis­cus­sion in the blogosphere. Apple should have addressed the issue at least two weeks ago. Now Steve had no choice but to … Con­tinue read­ing →

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HTML5: Apps vs. Browser

Posted on July 10, 2010 by Gary Schwartz

“YouTube today sent a clear sig­nal to the mar­ket that the mobile brower is maturing,” said said Gary Schwartz, president/CEO of Impact Mobile, New York. “Developers need to take heed. It is nat­ural that Google should lead this inevitable trend. Apple is … Con­tinue read­ing →

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Apple iOS4?

Posted on June 28, 2010 by Gary Schwartz

Gary Schwartz, founder/CEO of Impact Mobile, New York, feels that Apple is too focused on appli­ca­tions and that mobile com­merce growth is going to depend on more than just apps. “The iOS 4 con­tin­ues to focus on app dom­i­na­tion,” Mr. Schwartz said. “IOS … Con­tinue read­ing →

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Platt Retail Institute’s Journal of Retail Analytics

Posted on April 30, 2010 by Gary Schwartz

Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his arti­cle titled Dig­i­tal Board and the Mobile Mouse. Dig­i­tal media can help retail­ers cre­ate a stand­out cus­tomer expe­ri­ence. High-touch retail­ers must embrace this chal­lenge. … Con­tinue read­ing →

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Interview: Power to the Small Business

Posted on March 14, 2010 by Gary Schwartz

Is mobile mar­ket­ing finally com­ing of age? More impor­tantly is it acces­si­ble to the small busi­ness owner? In this episode of Power to the Small Busi­ness, we dis­cuss how take your first steps with mobile to begin a new rela­tion­ship a new kind of rela­tion­ship cus­tomers. A rela­tion­ship in which they actu­ally ask to hear from you. Con­tinue read­ing →

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