As part of Mobile Marketing Association’s (MMA) webinar series, Gary Schwartz, President and CEO of Impact Mobile, presented Screen Wars where he discussed the business of the screens and challenge retailers, brands and malls face in 2013. To watch a recording … Continue reading
ADCentricity and Impact Mobile announce a strategic partnership whereby Impact Mobile provides ADCentricity access to cutting-edge mobile solutions and services. For further information, go here.
The elephant in the room at the Galaxy S4 launch in New York last week was Android. Not one word about the Google OS. Is all well in Camelot? Some industry pundits such as ABI Research analyst Aapo Markkanen say there … Continue reading
To sum up Mobile World Congress 2013, I will borrow from Peter Marx, head of business development at Qualcomm Labs. Peter talks about a tendency for PTA or (for those in the know) Premature Technology Arousal in the mobile industry. … Continue reading
Watch here. (6 mins)
Impact Mobile recently teamed up with Simon & Schuster’s Atria Books imprint to create something called digital e-book vouchers—and that’s an idea that is much likelier to catch on. Gift cards for e-books, for instance, have already proven somewhat successful. Read More…
As VISA launches the digital wallet, V.me, a “digital wallet” in a bid to be relevant in the proliferation of cloud payment credentials, incumbent payment providers are concerned that in a cloud-based economy VISA and MASTERCARD may lose their position … Continue reading
Gary Schwartz, CEO of Impact Mobile, interviews with Simon Mainwaring on ‘how your brand keeps up with shoppers’. The article covers how mobile is transforming retail space as well as politics! And how Big Data should be a key … Continue reading
With the Canadian Mint abandoning the mighty penny and Amazon creating its own digital currency system called Amazon Coins (to be used to purchase apps in its Kindle Fire Tablet), where is cash heading? In May, Amazon Coins will flood the market with … Continue reading
“The Incredible Shrinking Barnes & Noble.” This was the LA Times‘ blog post yesterday. I like it and I have stolen it. It speaks volumes to the future of the mall. Entertainment centers for browsing shoppers are shutting down. Barnes … Continue reading
