Date: 24 May 2011 Time: 9am West Coast / 12pm East Coast / 5pm UK Click here to Register Trust and familiarity are crucial in driving adoption of mobile payments, according to a new study by GfK NOP. It reveals that … Continue reading
May 10th 2011, North America MEF, the global trade body for the mobile media industry with a dedicated focus on Mobile Commerce, and ASC X9, the US technical group that develops financial industry standards, today announced that they will work … Continue reading
On May 12th, 2011, Gary Schwartz and other panelists discuss: Mobile as a Traffic Driver to Retail and Other Channels Mobile is not only effective as a transaction platform itself but also as a traffic driver to retail stores and … Continue reading
Join Gary Schwartz at Blackberry World presenting “The Rising Tide of Mobile Commerce” on May 5th, 2011. Abstract Mobile commerce has been in vogue for several years, but 2011 holds some specifically interesting changes that will impact not only the Retail … Continue reading
By Gary Schwartz, CEO of Impact Mobile & Chair of MEF North America In 2010, we heard about and saw the huge potential for M-commerce. ABI Research forecast that for 2010 the N. American sales of physical goods purchased via … Continue reading
Please link to download: http://www.m-e-f.org/initiatives/m_commerce/
Gary Schwartz, President of Impact Mobile and Chairman of MEF North America, cautions retailers to think outside the mobile screen, as an enhanced mobile strategy goes beyond bringing a standard e-commerce site to the mobile device. “Mobile is not about shrinking … Continue reading
“MEF has been an industry partner in revenue generation for over a decade and has led the charge globally, establishing business policy, business models and best practices for the mobile entertainment industry,” said Gary Schwartz, CEO of Impact Mobile and … Continue reading
Panel: How to Maximize the Convergence of Technologies and Platforms with Place-Based to Enhance Engagement The future of brand experience is one where all screens are united. Whether it’s the web, social media, place-based, or mobile, what are the ways … Continue reading
Gary Schwartz and Michael O’Farrell Co-Chair the MOBILEINNOVATIONWEEK in Toronto. The annual international event will showcase global mobile thought leaders, developers, innovators, institutions and industry professionals coming together for an exciting and engaging series of events all focused on exploring … Continue reading
