JCPenney uses mobile to push customers in store for holiday sale

J. C. Penney Company Inc. is using mobile to help customers beat the rush at its biggest After Christmas sale ever.

The retailer’s stores will be opening 5:30 a.m. – the earliest opening on the day after Christmas in company history. For the first time ever, JCPenney will offer an After Christmas sale “Wake-Up” call, Customers can visit jcp.com beginning Dec. 23 and sign-up for the “Wake-Up” call to their mobile phone. Continue reading