Download the Oracle whitepaper: Retail has been permanently transformed. Beginning in 2000, the industry began to be redefined by macroeconomic, sociodemographic and consumer technology dynamics. “The key to leveraging mobile successfully is to see it as an integrated part of the … Continue reading
Gary is the president of Impact Mobile, as well as the founder and chair emeritus of the Mobile Marketing Committee for the US Interactive Advertising Bureau (IAB), and the chair of the Americas for the Mobile Entertainment Forum (MEF) In his … Continue reading
From Clicks to Bricks: How to Use the Mobile Platform to Engage Your Customers on the Go Quantifying the revenue potential of mobile in the retail sector– and how best to measure it Developing mobile applications to reach new customers and … Continue reading
July 21st: Join Impact Mobile in San Francisco to launch the MEF Mobile Commerce Guide. MEF Americas has produced a Mobile Commerce Guide to help brands, content producers and retailers better understand how to leverage the mobile phone to drive … Continue reading
RILA Executive Summit 2010 19–21 July 2010 Renaissance Stanford Court, San Francisco Join Impact Mobile at RILA’s (Retail Industry Leaders Association) Retail Mobile Executive Summit in San Francisco. Progressive retailers are finding new ways to engage existing and potential customers on their own … Continue reading
MeM ’10 22- 23 June 2010 Victoria Park Plaza Hotel, London The definitive gathering of the mobile media industry and the official global event of the Mobile Entertainment Forum reaches its landmark 10th anniversary in June. MeM 2010 features a packed and diverse … Continue reading
Gary Schwartz, CEO/President, Impact Mobile Inc. writes that mobile is all about “what’s next” in his article titled Digital Board and the Mobile Mouse. Digital media can help retailers create a standout customer experience. High-touch retailers must embrace this challenge. … Continue reading
Epicor Software Corp. is partnering with Impact Mobile Inc. to help retailers market to the mobile consumer. Mobile consumers represent a rapidly growing and lucrative customer segment and retailers are finally noticing that by launching campaigns targeted at on-the-go consumers. … Continue reading
Here is an elementary seven-point checklist that mobile campaign managers may want to reference as they build out and manage their mobile channel.
RTP Surveys 10 Of The Industry’s Top Analysts In The Outlook Guide http://www.retailtouchpoints.com/component/content/article/378-what-will-be-the-top-trends-in-2010-rtp-surveys-10-of-the-industrys-top-analysts-in-the-outlook-guide.html With the year coming a close, Retail TouchPoints called on some of the most prominent retail experts to compile an expanded resource for retailers that includes rich … Continue reading
