The Power Of SMS

impact mobile the power of sms


The Power of SMS

Text messaging is the most effective and immediate form of mobile communication. It is supported on virtually 100% of mobile phones – and people are comfortable with the technology. In fact, a growing number of customers prefer text-chat to phone calls, which results in significant cost savings versus contact centre voice calls.

90% of SMS are read within the first three minutes, and the final read rate is a staggering 98%. Because of the personal nature of SMS, and the low spam rates, SMS enjoys much higher open rates, click-through rates, and conversion rates.

SMS can play an important or central role in customer engagement when integrated with a full mobile marketing plan.

Products & Solutions