Category Archives: News

Coca-Cola turns mobile phone into loyalty card with Airbonus

The Coca-Cola Co. is ramp­ing up its mobile loy­alty ini­tia­tives in North Amer­ica by part­ner­ing with a Cana­dian wire­less car­rier to drive par­tic­i­pa­tion in its “Twist TXT Save” pro­gram. “Air­bonus is an excit­ing oppor­tu­nity for brands as it offers a new … Con­tinue read­ing

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MEF North America Launches M-Commerce Guide to Drive Customer Acquisition, Retention & Conversion

MEF has been an indus­try part­ner in rev­enue gen­er­a­tion for over a decade and has led the charge glob­ally, estab­lish­ing busi­ness pol­icy, busi­ness mod­els and best prac­tices for the mobile enter­tain­ment indus­try,” said Gary Schwartz, CEO of Impact Mobile and … Con­tinue read­ing

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July 22 — MEF Canada: M-Commerce Guide Launch with KPMG, Toronto

July 22nd: Join Impact Mobile in Toronto to launch the MEF Mobile Com­merce Guide. MEF Amer­i­cas has pro­duced a Mobile Com­merce Guide to help brands, con­tent pro­duc­ers and retail­ers bet­ter under­stand how to lever­age the mobile phone to drive cus­tomer acqui­si­tion, … Con­tinue read­ing

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July 21 — MEF USA: M-Commerce Guide Launch at RILA, San Francisco

July 21st: Join Impact Mobile in San Fran­cisco to launch the MEF Mobile Com­merce Guide. MEF Amer­i­cas has pro­duced a Mobile Com­merce Guide to help brands, con­tent pro­duc­ers and retail­ers bet­ter under­stand how to lever­age the mobile phone to drive cus­tomer … Con­tinue read­ing

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Impact Mobile Leadership Award

The Mobile Enter­tain­ment Forum (MEF) has unveiled its new Global Board, with Gary Schwartz as Chair­man of North America. Also for the first time two awards were pre­sented at the MEF AGM to recog­nise indi­vid­ual lead­er­ship and com­mit­ment to the trade … Con­tinue read­ing

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Impact Mobile Heads Up Mobile for IO

Impact Mobile is elected to the board of Inter­ac­tive Ontario as head of the mobile com­mit­tee. Inter­ac­tive Ontario’s man­date is to pro­mote the inter­ests of its mem­bers and to enlist the sup­port of gov­ern­ment and pri­vate sec­tor part­ners with a … Con­tinue read­ing

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Impact Mobile: MEF launches M-Commerce initiative

Mobile Enter­tain­ment Forum North Amer­ica has launched a new mobile com­merce ini­tia­tive designed to help brands, con­tent pro­duc­ers and retail­ers bet­ter under­stand how to lever­age the mobile phone to drive cus­tomer acqui­si­tion, reten­tion and con­ver­sion. The first phase of the … Con­tinue read­ing

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Impact Mobile heads M-Commerce initiative

Impact Mobile leads MEF Amer­i­cas Mobile Com­merce Ini­tia­tive Con­tinue read­ing

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IAB Announces Winners of Annual Sales and Service Excellence Award

Feb­ru­ary 21, 2010 IAB Announces Win­ners of Annual Sales and Ser­vice Excel­lence Awards Rec­og­nizes Out­stand­ing Per­for­mance and Achieve­ments in Inter­ac­tive Adver­tis­ing CARLSBAD, CA (Feb­ru­ary 21, 2010) —The Inter­ac­tive Adver­tis­ing Bureau (IAB) today announced the win­ners of its 2009 Sales and Ser­vice … Con­tinue read­ing

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Epicor, Impact Mobile partner for mobile retail services

Epi­cor Soft­ware Corp. is part­ner­ing with Impact Mobile Inc. to help retail­ers mar­ket to the mobile con­sumer. Mobile con­sumers rep­re­sent a rapidly grow­ing and lucra­tive cus­tomer seg­ment and retail­ers are finally notic­ing that by launch­ing cam­paigns tar­geted at on-the-go con­sumers. … Con­tinue read­ing

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Deloitte: Impact Mobile 38th fastest growing company in North America

The Deloitte Tech­nol­ogy Fast 500TM iden­ti­fies some of the most promis­ing tech­nol­ogy com­pa­nies in North Amer­ica today,” said John Ruf­folo, national leader, Tech­nol­ogy, Media & Telecom­mu­ni­ca­tions, Deloitte Canada. “The per­for­mance of Cana­dian com­pa­nies over the past year this year is a … Con­tinue read­ing

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Impact Mobile ranks 3rd fastest growing company

Another Deloitte Fast 50 repeat per­former is Impact Mobile. Founded in 2002, it made the Companies-to-Watch in 2006 and the Fast 50 in 2007 and 2008. This year the com­pany sits at num­ber three, with a growth rate of 5,507 … Con­tinue read­ing

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Adcentricity, Impact Mobile partner on digital out-of-home media

Adcen­tric­ity, the lead­ing aggre­ga­tor of dig­i­tal out-of-home media, has part­nered with mobile mar­ket­ing firm Impact Mobile Inc. to tar­get mobile con­sumers. Con­tinue read­ing

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Mobile Entertainment Forum Survey on Proposed SMS Fee Increase Illustrates Gap Between Carriers and Content Marketers

LAS VEGAS, April 1 /PRNewswire/ — The Mobile Enter­tain­ment Forum (MEF), lead­ing advo­cates for the mobile enter­tain­ment indus­try (http://www.m-e-f.org), today announced the results of a sur­vey assess­ing the impact of an antic­i­pated increase on car­rier tar­iffs for mobile ter­mi­nated (MT) SMS text … Con­tinue read­ing

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Netbiscuits, Impact Mobile to deliver messaging campaign services

Net­bis­cuits is work­ing with Impact Mobile to deliver tem­plated mes­sag­ing cam­paigns for brands.

By inte­grat­ing Impact Mobile’s tech­nol­ogy with Net­bis­cuits’ devel­op­ment plat­form, pub­lish­ers and devel­op­ers can fur­ther their mar­ket­ing reach by estab­lish­ing a one-to-one rela­tion­ship with the consumer’s mobile phone via SMS and con­tinue that dia­logue via opt-in sub­scrip­tion ser­vices. Con­tinue read­ing

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Givex Completes Integration to Impact Mobile

http://www.givex.com/press_archive/2009/04–01–2009.html Givex, a lead­ing global gift card and loy­alty trans­ac­tion proces­sor, announced today at the Inter­na­tional CTIA Wire­less 2009 show, its suc­cess­ful inte­gra­tion to Impact Mobile, a leader in pro­vid­ing tech­nol­ogy for com­plete end-to-end mobile mar­ket­ing solu­tions. This inte­gra­tion enables … Con­tinue read­ing

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MEF Americas Welcomes Industry Leaders to Its Membership Roster and Continues to Expand Geographic Reach

New Mem­ber Com­pa­nies Rep­re­sent Ecosys­tem Play­ers in Canada, Latin Amer­ica and USA LOS ANGELES, Jan. 28 /PRNewswire/ — The Mobile Enter­tain­ment Forum (MEF) (http://www.m-e-f.org) today announced its con­tin­ued expan­sion with new mem­bers rep­re­sent­ing a global and regional pres­ence span­ning across the … Con­tinue read­ing

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JCPenney uses mobile to push customers in store for holiday sale

J. C. Pen­ney Com­pany Inc. is using mobile to help cus­tomers beat the rush at its biggest After Christ­mas sale ever.

The retailer’s stores will be open­ing 5:30 a.m. – the ear­li­est open­ing on the day after Christ­mas in com­pany his­tory. For the first time ever, JCPen­ney will offer an After Christ­mas sale “Wake-Up” call, Cus­tomers can visit jcp.com begin­ning Dec. 23 and sign-up for the “Wake-Up” call to their mobile phone. Con­tinue read­ing

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MIXX 08 Impact Mobile – Gary Schwartz Video Interview

http://www.youtube.com/watch?v=pg6N7Hq4Suc

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Pudding And Impact Pair On Mobile Text Ads

Mobile ad net­work Pud­ding Media is part­ner­ing with Impact Mobile to pro­vide agen­cies and adver­tis­ers with a self-service tool for buy­ing con­tex­tual ads on SMS text messages.

Com­bin­ing Pudding’s tar­get­ing capa­bil­i­ties with Impact Mobile’s Jump­TXT mobile mar­ket­ing plat­form, the new ser­vice promises to give adver­tis­ers access to a broad inven­tory of category-specific impres­sions as well as greater engage­ment with con­sumers. Con­tinue read­ing

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Universal Press Syndicate and Impact Mobile to Provide Mobile Push Publishing Solution to Newspapers

Uni­ver­sal Press Syn­di­cate, the largest inde­pen­dent news­pa­per syn­di­cate in the world, and Impact Mobile, an indus­try leader in mobile mar­ket­ing and adver­tis­ing tech­nol­ogy, announced today that they are part­ner­ing to pro­vide a mobile “push” pub­lish­ing solu­tion to news­pa­pers and their adver­tis­ers. Con­tinue read­ing

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