Industry Leadership

Since Impact Mobile was founded in 2002, it has played a lead­er­ship role in pro­mot­ing mobile as a media channel:

  • Devel­oped stan­dards and legal codes of con­duct with mobile net­work oper­a­tors to run the first cross-carrier short code cam­paign in North America.
  • Founder of the Mobile Com­mit­tee for the Inter­ac­tive Adver­tis­ing Bureau (IAB) in the US and Canada.
  • Chair of the US IAB Mobile Com­mit­tee for the past three years work­ing to increase the share of adver­tis­ing and mar­ket­ing dol­lars that Inter­ac­tive media cap­tures in the marketplace.
  • Vice Chair of the MEF Amer­i­cas
  • Founder of Mobile Enter­tain­ment Forum (MEF) Canada with the goal of cre­at­ing busi­ness devel­op­ment oppor­tu­ni­ties and facil­i­tat­ing the devel­op­ment of com­mer­cial guide­lines in this emerg­ing con­tent market.
  • Chair of the Cana­dian Wire­less Telecom­mu­ni­ca­tions Asso­ci­a­tion (CWTA) Mobile Con­tent Com­mit­tee to estab­lish poli­cies and increase aware­ness to pro­mote the industry.
  • Board of Advi­sors for Cana­dian Music Week.
  • Board of Advi­sors of NextMedia.
  • Mem­ber of the Mobile Mar­ket­ing Asso­ci­a­tion (MMA).
  • Co-Chair of Mobile Inno­va­tion Week

Awards

Comments are closed.