Mobile is a horizontal communications channel which allows marketers to connect to their loyalists and reinforce brand equity in a personalized, targeted manner. Mobile enables marketers to reach out to consumers on their terms, and has become the key narrative of the consumers’ day — it is the most effective channel to reach and service brand loyalists.
Given the constant buzz with mobile, it’s at times hard to navigate all aspects of this ever-changing medium.
Impact Mobile can help!
We have in-house mobile advisory experts who develop mobile solutions best suited for a brand’s business success by making recommendations for integrating mobile into the brand’s overall advertising and marketing strategy. Impact Mobile’s highly skilled consulting teams offer true thought leadership, as demonstrated over and over by the many blue chip clients currently running some of the most effective and innovative mobile engagement programs.
Our advisory expertise spans a multitude of services: from defining a brand’s audience and how it can be segmented across the different digital screens, to how to activate each consumer segment and maintain ongoing engagement – and everything in-between. We offer detailed breakdowns of different mobile activation points including integration into traditional advertising, and what best suits each consumer segment. Moreover, we provide loyalty and conversion recommendations which can ensure effective path-to-purchase and conversion, and we supplement our strategies with specific tactical recommendations and methodologies on how to measure success.
As a result of our 11 years of mobile marketing experience with marquee clients spanning different industries, we provide guidance on best practices for mobile marketing, as well as on do’s and don’ts when engaging consumers.
Finally, we design and deliver complex technical projects, with the technical support services required to deliver enterprise solutions. Typically a comprehensive mobile strategy will require integration into a client’s back-end systems and/or media, e.g. websites, CRM database, and customer service systems. We have subject matter experts who provide technical support and consulting services which cover a wide range of domains, from mobile communications and networking, to IT Infrastructure and custom software development, to ensure effective technical implementation of an integrated strategy.
Impact mobile’s team of mobile experts provides advisory services and best practices strategies, covering all key elements of today’s mobile marketing world, including all of the following:
- Mobile messaging (SMS and MMS)
- In-app messaging
- Mobile web
- mCommerce and mobile payments
- Multi-channel retail strategy
- Social to mobile integration
- QR codes
- Near-Field Communications (NFC)
- Location Based Services (LBS)
- Mobile opt-ins
- Chat-to-SMS integration
- Mobile integration with traditional advertising
- Mobile couponing and redemption
- PIN on product
- PIN on receipt
- Mobile marketing regulations, requirements and guidelines
- Short code provisioning & hosting
- Mobile communications and networking
- PoS integration
- Software development
Have a question about mobile messaging and engagement? Please contact us.