Impact Mobile sees the phone as a “mobile mouse” that can activate traditional PUSH media adding incremental value and measurability to the media buy across all the media touch points. Mobile activation refers to the ways that mobile devices can be used to facilitate or enable consumer interaction with traditional push advertising mediums such as out-of-home, television, radio, live events and print.
Mobile is highly effective as an integrated campaign solution for traditional media strategies:
- Bridge various media touch points
- Creates a permission-based two way channel
- Track response rate
- Localize the brand messaging
- Drive to sales destinations (POS, Dealership)
The brand or entertainment company can leverage SMS Campaigns, Live Events and Tickets & Coupons solutions to their traditional media buy. Impact Mobile works with clients to develop a mobile media strategy to that will connect the various media touch points and effectively bridge the consumer to the required destination.
