JumpTXT™ Media

JumpTXT Media Platform provides opt-in wireless marketing services.

Using the JumpTXT Media Platform, we are enabling companies and partner agencies to implement time-sensitive, personally relevant customer retention and acquisition campaigns.

The JumpTXT platform is designed to provide all required features for launching and running a mobile community with advertising elements. Data entry and management designed to deliver high quality data records at low administrative cost.

• Run premium rate SMSTV and SMSRadio
• Develop high-retention mobile marketing campaigns
• Create a 2-way dialogue with a mobile customer with a simple and effective CRM platform.

Features of the JumpTXT Architecture include:

• Connectivity to all carriers throughout North America.
• Premium and Non-Premium Rate services.
• User database, aware of user details such as contact points (e.g. phone number, email address), passwords, system status, and preferences.
• Performance, capable of processing hundreds of messages per second.
• Scalability. Scales well on multi processor servers or across multiple nodes. Inter platform message routing facilitates the sharing of system load across multiple servers. Built in redundancy mechanism for fault tolerant installations.
• Robust. Provides guaranteed delivery of messages once they enter the system.
• Open Standards. Can utilize a variety of different relation data system such as Oracle and SQL Server. Can also integrate with a variety of Message Queuing systems.
• Management via a web based GUI application, SNMP support, extensive logging and auditing features.
  

Benefits

The majority of your customers have mobile phones and most of them are now using text messaging. JumpTXT Media Platform offers wireless customer acquisition and customer retention services. With JumpTXT, you can reach your customers anytime and anywhere, create a brand new dialogue, and obtain real-time tracking and reporting information. JumpTXT offers a turnkey service that you can manage from your desktop.

If you have an existing database, JumpTXT can help you derive more revenues from your subscriber base. Your customer can opt-in to receive promotional offers via their mobile or through the web. Use third-party content providers.

Through JumpTXT Media Platform, you can mobilize your existing or potential customers directly on your web site or on their phone and establish an ongoing dialogue with them. Whether you would like to invite them to a promotion or engage them in an interactive competition, coupon, lottery, quiz, poll or game to get to know them better, we can develop and execute a campaign that delivers results.

We help you move your customer to the store, venue, website or directly to purchase product via SMS. JumpTXT Media Platform platform enables a two-way communication link between the radio, TV or live event program and the mobile user. Clients can use this interaction as an entertainment application, a new advertisement sales opportunity, and as a way to enhance the program contents through direct feedback from the mobile user. Poll or contest invitations in the form of text messages are delivered to the user "where they are" and with a "one-keystroke" response data is processed and presented back to the client or sponsor through a web interface for immediate feedback or action.

Because mobile phones are highly personal and because text messages can potentially be very intrusive, JumpTXT has developed tools to empower consumers to choose to receive the information that is relevant to them. Our tools also allow consumers to opt out easily from receiving these messages.

JumpTXT has also developed a suite of reporting tools allowing marketers to log in to a private web site to run campaigns and obtain real-time results on the status of their retention campaigns.

Profiling

The registration is based around one page of questions that the member has to fill out. Here the most important data such as name, post code, email, mobile number and high-level interests are entered. Following the activation, the member is encouraged to further profile himself. For example, if an interest in Music was initially given, the member can choose from a wide range of music categories to specify his interest in more detail.

Permission and Privacy

Opt-in and permission is key to successful mobile marketing. Member can opt-in to JumpTXT by the web and/or SMS. User records are encrypted and maintained at very high technical standards. Members give a clear opt-in for receiving promotional messages tailored to their interests, and unsubscription mechanisms are offered via email or SMS. Upon registration, members can also set the amount of messages they are willing to receive.

Data Quality

Double opt-in:

During registration, the member is encouraged to keep his mobile phone switched on. A unique activation code is sent to the mobile number given at registration, and the member is instructed to enter this in a field to activate their profile. This way, a match between profile data and mobile number is guaranteed, and any risk of spamming is mitigated.

Loyalty Program

Central to the platform and community is the loyalty program, where members collect JumpTXT points for receiving promotions via email or SMS. Within the community, these points can be redeemed for SMS credits, logos and ring tones, or cash (upon reaching certain levels). This way, members share the benefits from the loyalty program. JumpTXT offers a versatile interface that enables cooperation with any affinity partner and associated loyalty programs.

Member Incentives

The key to any community is to offer unique benefits and high-perceived value at low or no cost. The JumpTXT platform can be designed to offer members benefits such as free logos and ring tones, free SMS sending and free SMS storage.

Administration tools:

Campaign Management:

The technology platform offers administrator interfaces to perform database searches and list generation. The tool generates lists in the correct format for delivery

Customer Service:

The platform also offers tools to manage and update member profiles, e.g. unsubscriptions, queries, password requests etc.