Coca-Cola turns mobile phone into loyalty card with Airbonus

The Coca-Cola Co. is ramp­ing up its mobile loy­alty ini­tia­tives in North Amer­ica by part­ner­ing with a Cana­dian wire­less car­rier to drive par­tic­i­pa­tion in its “Twist TXT Save” pro­gram. “Air­bonus is an excit­ing oppor­tu­nity for brands as it offers a new way of dri­ving a sale with­out dis­count­ing the prod­uct,” said Gary Schwartz, CEO of mobile aggre­ga­tor Impact Mobile, Toronto.  Air­bonus elim­i­nates the need for clear­ing houses and offers a mobile CRM chan­nel,” he said. http://www.mobilemarketer.com/cms/news/database-crm/6882.html