Mobile Entertainment Forum North America has launched a new mobile commerce initiative designed to help brands, content producers and retailers better understand how to leverage the mobile phone to drive customer acquisition, retention and conversion.
The first phase of the initiative will produce an educational and informative webinar and M-Commerce Guide that will contain commercial best practices, benefits and case studies designed to demystify and simplify the mobile commerce landscape.
“There is a pent-up demand in the mobile market for clear ROI and conversion,” said Gary Schwartz, Toronto-based CEO of Impact Mobile and vice chairman of MEF North America. “Brands, retailers and content owners that have dabbled in mobile CRM are now looking for tangible return on their mobile investment.
“Every second article on mobile is about m-couponing, m-commerce, m-ticketing—the focus has become close-loop programs that can end in some form of conversion,” he said. “However, there is option paralysis in the market—so many commerce solutions, where to start?
“It is clear that cookie-cutting online assumptions to mobile will not drive revenue or conversion.”
http://www.mobilecommercedaily.com/mef-north-america-launches-mobile-commerce-education-initiative/