MEF North America Launches M-Commerce Guide to Drive Customer Acquisition, Retention & Conversion

“MEF has been an indus­try part­ner in rev­enue gen­er­a­tion for over a decade and has led the charge glob­ally, estab­lish­ing busi­ness pol­icy, busi­ness mod­els and best prac­tices for the mobile enter­tain­ment indus­try,” said Gary Schwartz, CEO of Impact Mobile and Chair­man of MEF North Amer­ica. “The MEF Guide to M-Commerce sig­nals an evo­lu­tion in mobile busi­ness mod­els and presents a snap­shot of the var­i­ous com­merce options to help take the indus­try to the next level. MEF is con­tin­u­ing its mis­sion to help the con­tent own­ers and brands lever­age the mobile phone to drive new revenues.”

RILA, known as a crit­i­cal part­ner and effec­tive cham­pion for the retail indus­try, recently part­nered with MEF in order to edu­cate and pro­vide guid­ance about M-Commerce to their retail mem­bers. Casey Chroust, RILA Exec­u­tive Vice Pres­i­dent for Retail Oper­a­tions, com­mented: “Serv­ing our mem­bers is our pri­mary focus and we believe now is the time for retail­ers to meet their cus­tomers’ grow­ing demand for shop­ping on the go. M-Commerce essen­tially pro­vides retail­ers a wealth of oppor­tu­ni­ties to moti­vate and enable their cus­tomers to pur­chase goods and ser­vices when­ever and wher­ever. This guide is a valu­able resource for brands and retail­ers to start eval­u­at­ing their options.”

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100721005901&newsLang=en