The Mobile Entertainment Forum (MEF) held its highly competitive MEF Americas board elections on 28 May to kick off MEFCON 2008, the chapter's inaugural event. Gary Schwartz, CEO of Impact Mobile, has been elected to the MEF Americas board.
October, 2007
Gary Schwartz, President, Impactmobile at the 2007 CTIA in San Francisco Watch bnetTV interviewGary Schwartz, President, Impactmobile at the 2007 CTIA in San Francisco[less]
October, 2007
JumpTXT ACCESS is a mobile ticket and coupon delivery solution that creates unique mobile-friendly barcodes and delivers them to any wireless device or cell phone for redemption at live events or retail points-of-sale. Read the Press Release
October, 2007
Impact Mobile is selected by Deloitte Canada to be one of the Top 5 fastest growing technology companies in 2007.
July 20, 2007
InvolvedMedia and Impact Mobile partner to launch the first transAtlantic mobile reverse (low-bid) auction. All summer long consumers can txt bids in Canada, US and the UK (UK at Virgin Festival, Electric Gardens and in the US with Pete Tong in LA and Paul van Dyk in Central Park.)
July 14 , 2007
Raintrust (www.raintrust.org) and Impact Mobile partner to deliver the first mobile rainforest preservation program. At the Dance Valley Festival in Holland consumers send a €1.50 premium txt message to sponsor and preserve one-foot of land in Brazil. Impact Mobile enables the consumer to track their land coordinates via mobile.
April 13, 2007
Impact Mobile partners with the Century Council to launch a national save prom-night initiative across the United States. Friends and family can register for this alert service at www.prmtxt.org.
February 17, 2007
AdWeek in partnership with the IAB (Interactive Advertising Bureau)
launch a mobile marketing insert. "As the activator media or bridge,
mobile drives value into all other traditional media," says Gary Schwartz,
co-chair of the IAB Mobile Committee. Read
insert here
February 15, 2007
Impact Mobile partners with Motorola to deliver an end-to-end mobile ticketing solution to the market. "This is an ideal solution for music and sports ticket redemption. Mobile ticketing is consumer friendly, cost effective and allows for a new CRM channel," says Gary Schwartz, CEO of Impact Mobile.
January 17, 2007
Over 150 sports venues across the US on the B2Now Network begin to leverage Impact Mobile's JumpTXT platform and connectivity to all major carriers. "We will be rolling out our live events services including mobile ticketing and ad-supported mobile media integration," says Gary Schwartz, CEO of Impact Mobile.
November 10, 2006
Impact
Mobile launches JumpTXT™ Auction
mobile & online reverse
auction services in partnership
with national brands and media
channels. "This platform
allows for clients to monitor
and manage their auctions from
their PC. We are very excited
about the initial market response,"
says Gary Schwartz, CEO of Impact
Mobile.
October
20, 2006
AEG
properties including Staple
Center and Nokia
Theatre in Time
Square leverage Impact Mobile's JumpTXT platform and connectivity
to all major carriers. AEG sports
and music properties will run
a wide range of mobile services
in live venue, on broadcast
and web.
AEG
is one of the leading sports
and entertainment presenters
in the world. AEG, owns or controls
a collection of companies including
facilities such as STAPLES Center,
Toyota Sports Center, Toyota
Park, Anaheim Arena, NOKIA Theatre
Times Square and NOKIA Theatre
at Grand Prairie; sports franchises
including the Los Angeles Kings
(NHL), Los Angeles Riptide (MLL),
Manchester Monarchs (AHL), Reading
Royals (ECHL), Chicago Fire,
DC United, Houston Dynamo and
Los Angeles Galaxy (MLS).
September
21 , 2006
Impact
Mobile is selected by Deloitte
as a "Company-to-Watch"
in 2007 in its Fast50
Awards.
August 30, 2006
House of Blues US and Canada leverage Impact Mobile's
JumpTXT platform and connectivity
to all major carriers. House
of Blues will run a wide range
of mobile services in live venue,
on broadcast and web.
HOB
Entertainment, Inc., a Los Angeles-based
global entertainment company
including:
House of Blues Clubs, which
operate 1,000 - 2,000 capacity
venues located in New Orleans,
Los Angeles, Chicago, Myrtle
Beach, Orlando, Las Vegas, Anaheim,
Cleveland, San Diego and Atlantic
City.
House of Blues Concerts, Inc.,
which owns, operates or exclusively
books 19 arena and amphitheatre
venues throughout North America,
including Los Angeles, San Diego,
Denver, Dallas, Seattle (The
Gorge), Atlanta, Cleveland,
Toronto and Vancouver.
June
11, 2006
Congratuations
to RUSH for winning the ArenaBowl
XX Title 2006. Impact
Mobile is proud to
service FanDrive Media for
AFL teams. Impact Mobile's platform
provides in-venue and broadcast
mobile platforms for brands
and fans.
June
2, 2006
Turning
Cellphones Into a Computer Mouse
to Interact With Brands: Impact
Mobile's
Gary Schwartz Touts Entertainment
Value of Wireless Devices. more
May
19, 2006
After
a season of txt messaging in
the NHL, Impact Mobile
goes into the semi-finals
with the Oilers and Mighty Ducks
running mobile fan programs
in both Anaheim and Edmonton.
May
17, 2006
Professional
Sports Networkand
Impact Mobile partners
to implement a league-wide mobile-activated
media buy. Fans can vote at
the game and the results are
dynamically registered on the
jumbotron. The season-long promotion
is powered by Hyundai.
May
16, 2006
Impact
Mobile launch a FIFA
World Cup™ promotion and
service for team scores, images,
tunetunes and more trigged by
a simple SMS message.
May
11, 2006
DoubleFusion and Impact
Mobile partners to
enable real-time response-based
in-game campaigns, allowing
advertisers and publishers to
develop direct dialogues with
mobile gamers. more
Feb
22, 2006
U
TEXT Sports licenses
Impact Mobile's
JumpTXT LIVE! platform for college
sports. The teams will leverage
the mobile platform for live
venue, broadcast and web integration.
Dec
20 , 2005
FanDrive
Media licenses
Impact Mobile's
JumpTXT LIVE! platform for NBA,
NHL, MLS and MLB teams. The
teams will leverage the mobile
platform for live venue, broadcast
and web integration. more
Oct
20, 2005
Amnesty International launch
their Make Some Noise
music campaign with artists
globally powered by Impact
Mobile. Leading artists
will rerecord John Lennon's
songbook and the content will
be distributed as digital downloads
and mobile truetones.
Oct
15 , 2005
Digital Youth annouce the launch
of a weekly full-colour, full-page
"mobile marketing destination"
in Friday editions of CanWest
print properties in the Vancouver,
Calgary, Edmonton, Ottawa and
Montreal markets powered by
Impact Mobile.
"People
want value-added info with time
sensitive offers. It's all about
immediacy," says Dan Reitzik,
President of DY. "At first
the program, which started two
weeks ago, is being used to
create a database of users.
The opt-in database will be
used to drive traffic to stores
with incentives such as m-coupons
or in-store artist signings."
Sept
1 , 2005
Impact Mobile
integrates with ClearChannel
to provide a SMS to cabtop LED
board services allowing brands
to deliver a out-of-home interactive
experience. Customer can send
vanity text to a specified cabtop.
The return message can drive
POS or WEB traffic.
Aug
30 , 2005
Impact Mobile powers
GoCard, the
largest guerrilla marketing
company in the US, to tag mobile
to out-of-home media.
Aug
25 , 2005
Impact Mobile uses
national TV to launch mobile
services into Mexico and Argentina.
July
6 , 2005
Molson Indy Foundation: first
cross-carrier donation service.
$1 is billed to the consumers
phone and the proceeds are donated
to various charities including
Hospital for Sick Children.
May
15 , 2005
Impact Mobile
launches JumpTXT Live! event
platform allowing for realtime
screen intergration for voting,
images, video and text.. At
Smirnoff's "Vinyl Warrior's
DJ showdown" Impact Mobile
debuts live graphic polling
functionality. Consumers are
able to see their collective
mobile poll results dynamically
graph on the jumbo screen.
May
10 , 2005
Impact Mobile launches
Rogers' Wireless music subscription
service. Customer can dynamically
control the type, frequency,
and specify the category of
music alert. Customer can control
opt-in and opt-out and via web
and mobile. Visit www.rogers.com/musicalerts.
April
26, 2005
L'Oreal launches first mobile
opt-in subscription campaign
in Canada on Digital Advertising
Network with Digital
Youth. Users
opt-in to horoscopes. Daily
alerts extend the brand message
effectively. Application includes
mobile opt out and PIN to drive
to web. Impact Mobile
is excited to be a technology
partner. (play
movie)
Feb
1 , 2005
Digital
Youth and Digital
Advertising Network launch dynamic
mobile promotions in malls across
Canada. Impact Mobile
is excited to be a technology
partner.
Jan
25 , 2005
Canada Post Corp launches is
a new service to help you take
control of how, when, and where
a consumer interact with marketers.
Using SMS, IVR and Web the consumer
can quickly, easily, and anonymously
respond to the advertiser's
offer right there and then.
Impact Mobile is excited
to FETCH's mobile and IVR technology
partner. more
Nov
13 , 2004
Dove win's "Marketer of the
Year" for the Real Beauty
campaign. Fouth
Wall Media
and Impact Mobile powered
voting to engage customers to
off their mobile and see results
immediately desplayed on billboard.
Oct
12 , 2004
Impact Mobile launches
mobile shortcode portals strategy
for key industry segments. FILMS
(34567), ACCESS (222377) MOBILE
(662453) and other mobile portals
will allow brands to piggyback
on existing communities in clubs,
highschools, and entertainment
venues nationally.
Sept
9, 2004
Signatures
Network
launch a mobile storefront which
extends the music fan experience
bundling mobile music merchandise,
including artist ringtones and
images. Signatures Network holds
the rights to market and license
over 125 superstars, artists,
celebrities, and entertainment
properties.
June
8 , 2004
Impact Mobile launches Rogers'
*TXT service. *TXT is a voice-guided
interactive text messaging service
that integrates IVR and SMS.
June
2, 2004
Live
Gig Guidepartners
with Impact to deliver music content
via mobile in the UK, Canada and
US markets.
May
3 , 2004
Impact
Mobile launches first integrated
SMS / IVR (Interactive Voice Response)
services with BASS in the
United States will all major carriers.Customers could text message
"BEERS" (23377) or dial
800 43B EERS to participate.
April
20 , 2004
Impact
Mobile and Pulse
Teleservice partner
to deliver an integrated and seamless
SMS / interactive
voice response (IVR) solution
to the North American market.
Pulse is an industry-leading provider
of telephony software solutions
and related services for IVR systems,
voice response units (VRU), turnkey
switching platforms, and many
other turnkey or customized automated
applications.
February
25, 2004
Impact
Mobile will work together with
MacLaren
McCann , Canada's
largest agency, to build a mobile
strategy for their clients. "Traditional
media channels are losing value,
especially when we are targeting
the young adult market," said
Doug Turney, President and CEO
of MacLaren McCann. more
February
17, 2004
Releases
report on
Fiscal Reality
Television profiling
Impact Mobile: The report suggests
that text messaging can forge
a value link between the viewers
and content creating television
fan community and revenue for
broadcasters.
January
15, 2004
M-Qube
Canada partners
with Impact Mobile to deliver
shopmobile.muchmusic.com
the first cross-carrier ringtone
and mobile graphics portal in
North America.
November
5, 2003
Interactive
Media Innovation Award: Labatt
Blue '24BLUE' Advertiser: Labatt
Breweries of Canada, Toronto Agency:
D3 Management.
October
31, 2003
Digital
Youth
selects Impact Mobile's platform
solution. Having evaluated the
latest platforms on the market
it chose the Impact Mobile solution
because of its flexibility and
robust carrier grade capability.
Speaking on behalf of Digital
Youth, CTO, Jan Drake, said, "We
carried out extensive evaluation
and out of all the solutions on
offer it was the Impact solution
that convinced us that they had
the power and flexibility we were
looking for to help us achieve
our objectives." more
Sept
23 , 2003
Rogers
Wireless has entered into
an agreement to use the Impact
Mobile SMS delivery platform to
run SMS promotions for Rogers
Wireless subscribers.
August
16 , 2003
For
the first time in North America,
Impact Mobile,
gives
the power to a live rock
concert audience
to
TXT for VIP passes and prizes.
During the Labatt
Hometown Bash
fans were prompted to TXT
"24BLUE" with the word
"WIN" to receive VIP
passes. Passes were redeemed by
flashing their phone at backstage
door . . .
August
13 , 2003
For
the first time on Canadian television,
Global
Television, VoxPoll and
Impact
Mobile have teamed
up to conduct a national SMS news
survey. The survey will take place
during the broadcast a one hour
documentary hosted by veteran
journalist Kevin Newman. Tune
and text message this September
10, 2003 at 10:00 PM EST.
July
25 , 2003
24BLUE:
Building
on the success of the Cup
Crazy T/ NHL
®
Trivia Promotion,
Impact Mobile relaunches 24BLUE
with "Beer Trivia"
for beer nuts.
Optin
off any handset in Canada by
sending a TXT message to 24BLUE:
Put "24BLUE" (242583) in the
address line and put "play"
in the message.
July
21, 2003
Global
Television launches North America's
first mobile service which allows
viewers to impact television's
dramatic content.
Viewers of "Train48"
will receive storyline options
and can vote on the direction
in which the drama may proceed.
Viewers can also send comments
to cast members. The
promotion, which
airs from July 21 to September
2, is a collaboration between
Global and Impact Mobile.
Optin
off any handset in Canada by
sending a TXT message to GLOBAL:
Put "GLOBAL" (456225) in the
address line and put "train"
in the message.
About Us
