The Spot.Proximity solution transforms any business establishment into an interactive destination. Spot.Proximity turns new or existing WiFi hotspots into “WiFi Beacons” that empower organizations to engage customers on their mobile phones at the critical moment they approach a location, at certain points during their visit, or just after they’ve left.

Bricks and mortar locations are now the new digital channel.

Proximity-based marketing with beacons is gathering incredible momentum in the market, and research indicates that consumers are highly motivated to participate.

$10 billion

By 2018 approximately $10 billion in advertising / marketing spending to be touched or directly affected by indoor location, (versus less than $3 billion today).  (Opus)

8% to 85%

In 2014, 8% of the top 100 U.S. retailers were using beacons to some degree.  In 2016 that number is expected to be 85%.  (BI Intelligence)


If provided with something the customer considers valuable, 88% would share their location.  Privacy is still important, but providing value is the key.  (Opus)


The online world benefits from a proliferation of analytics, and highly targeted marketing opportunities as a result. But the majority of revenue in most customer-facing industries still comes from bricks and mortar locations, and until now this part of the business has been “offline”. Spot.Proximity changes all that.


Detect the customer on their smartphone at the critical moment they enter the establishment.  Detect them at all of the organization’s locations.

Location Analytics

Gain valuable insight into customer visits, walk-bys, and dwell time – integrate to combine this data with an individual’s demographics and purchase history.  Target customers and optimize operations based
on these insights.


Drive loyalty and incremental revenue with proximity-based coupons and engagements that are timely and relevant.

Industry Solutions

Spot.Proximity has been created to address the specific needs of malls, retail stores, entertainment venues, quick serve & coffee shops, transportation hubs, financial institutions, and hotels.

There’s more than one kind of beacon technology

Similar to Bluetooth beacons, WiFi beacons detect a customer’s proximity to a location and then engage in real-time. In addition though:


WiFi beacons have a much greater range – even reaching outside the establishment to engage early and drive door swing.

 Dual Purpose

People are looking for WiFi wherever they go – and they expect it to be free.  As a result, most organizations consider it a cost center.  But Spot.Proximity leverages the value that free Wifi provides the customer as incentive to opt-in to offers and engagement.

With or Without an App

WiFi beacons work with or without a smartphone application installed on the customer’s mobile phone. (Bluetooth beacons generally require an application).

So, an opted-in customer is entering the store…. now what?

Customers can be reached on their smartphone any number of ways, While Spot.Proximity can reach a user by pushing a message to a Smartphone app, it can also reach consumers using text messaging, the most effective mobile message delivery technology.

1.8 trillion

Global A2P SMS (sent or received by businesses) currently represents 20% of all SMS globally – and it’s growing.  A2P SMS is expected to increase from 1.4 trillion messages in 2013 to 1.8 trillion messages in 2018.  (Portio Research)



24% of marketing emails are opened within the first hour.  This means that if email is used for proximity-based marketing, a staggering 76% of visitors will receive their offer long after they’ve left the physical location.  By contrast, SMS enjoys a 90%-95% open rate in the first 3 minutes. (eConsultancy)

19% vs 4.2%

The average click through rate (CTR) of URLs included in SMS messages is 19%, compared to just 4.2% CTR for Emails. (TextBoard and Mailchimp)