A radio station in a city may be generating significant traffic via chat and contests – interacting with hundreds or thousands of listeners per day. Their audience is generally local, and as a result there are a significant number of local business who find this advertising highly attractive.
A city bus and/or train service may be providing many thousands of commuters with next bus arrival time alerts, and may decide to sell advertising by appending a short ad to every message. Often the company knows the physical location of the commuter (i.e. based on the bus stop they are inquiring about), which allows the transit company the ability to serve an ad for a business in close proximity to that stop.
There are countless other industries that can make use of Ad Server, including Aggregation customers who may leverage the Ad Server API in their own application to pick relevant ads to inject into their messages.
Auto-select from groups of ads:
- Randomly, or
- Randomly weighted (e.g. Ad1 picked 60% of the time, Ad2 40%), or
- Sequentially (e.g. finish all Ad1 inventory before starting Ad2), or
- Individual Journey (e.g. if Ad2 received by specific user last time then serve Ad3)
- Auto-select ads based on day of the week, time of day, country, state/province, area codes, etc.
- Leverage JumpTXT® Media to target ads based on a potentially unlimited set of metadata, demographics, and interests.
- Sell and then automatically restrict distribution of ads by # of impressions and/or date range.
- Limit # of ads delivered to individual mobile #’s per hour, day, week with frequency caps
- Control the burn rate for specific ad orders – auto-enforce even distribution, or limit by hour, day, week.
- Detailed reports on ads delivered by the hour, day, week, etc.
- Reporting grouped by organization(s), groups of ads, or specific ads.
- Creation of multiple placements in JumpTXT Media for each group of ads, e.g. an auto-response for a chat service, a contest entry confirmation, etc. Then go granular – break down reporting by where each ad was placed.